Texas Tech Viewbook
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College is supposed to change you. So why should the admissions book play it safe? "10 Rules to Wreck" transformed the Texas Tech viewbook into a rebellious manifesto, using unexpected storytelling and provocative prompts to inspire students to challenge convention and make their own mark. Each spread was designed to unfold into a collectible poster, giving future Red Raiders ten bold statements they could tear out, keep, and hang on their dorm walls as daily reminders